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Jairaj Gupta

​Associate Professor in Accounting and Finance
University of York, United Kingdom

I joined the University of York as an Associate Professor in October 2021, with the objective of pursuing scholarly engagements oriented toward the public good. Despite global sustainability efforts, there is a growing wedge between socially optimal behaviour and conduct that is individually optimal for an economic agent. I believe that the Hindu concept of Dharma (aspiring for what is socially optimal) can be useful in guiding firms and industries in their transition from being merely “practical” to the “ideal.” Thus, my research focuses on the impact of opportunistic financial reporting on capital market decisions, particularly in the areas of sustainability and ESG, analyst forecasts, earnings quality, and corporate bankruptcy. My research has been published in internationally reputed, peer-reviewed journals and presented at prestigious annual meetings of the American Economic Association, European Accounting Association, and American Accounting Association, among others. My lectures are definitely intense, but incredibly insightful and educational. I welcome enquiries pertaining to PhD supervision, corporate consultancy, or research collaboration.

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